Before filming our opening scene we made sure to carry out research to ensure that we were making the film in mind of the appropriate audience. To do this, our group created a survey using survey monkey and added it to my blog for people to answer allowing us to collect data for our film. I used a total of 10 people's answers to complete my survey.
Below is the data I collected in relation to choosing our audience;
The first question I recorded in order to to find the best suited audience for my groups film was the age range. From the results I received it was evident that the majority of the people watching would be from the ages of around 16 - 25. From this data our group concluded that our target audience would be late teens and young adults. Therefore we decided to create a more "gritty", urban film that highlights the darker side of teens and young adults lives from a lower, poorer social background.
The third question I recorded in order to find the best suited audience for my groups film was the main aspects and conventions we would apply our film. The results I received from this question are fairly shared between Red herrings, Cliffhangers and tension as being peoples favourite aspects of a thriller. We then made sure to include these in our thriller. For the opening scene we decided to create tension and a cliff hanger at the end of the scene to optimise the viewers experience and ensure they would continue watching our film.
From these question and the results I received from all three of them, my group has concluded that our target audience will be late teens to young adult (16- 21), our film would be "gritty", dark and be set in an urban environment. We then made sure that our film would be suited for both genders and that a cliffhanger and increasing tension would be part of our opening scene.
I could have asked more people to answer the survey to receive more reliable results, for example 50 or 100 people.
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