Evaluation: Question 3

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The microwave scheme

Our film is on a low budget and focuses on the acting instead of "fancy" effects and therefore it makes scenes to use this method of distribute our film in this way.

Film: Shifty 2008 

We took inspiration for films like Shifty that have operated under the same scheme and have been fairly successful!

Youtube Social media site

We decided using you tube to promote our film is our best option as it is free to do so and millions of people have signed up to this site and are regular users. This will allow us to present our film to a vast amount of people easily and efficiently. However the site is considered over saturated with videos making it harder for our film to be noticed.

Here is the hunger games: Catching fire teaser trailer that was uploaded to Youtube. The trailer has accumulated over 24 million views just after two weeks since it was published. It is evident that Youtube can develop massive amounts of interest for a film through this example. Our film would most likely never achieve these feats, however it may still gain some interest.

Twitter: Social Media Site

We have also decided to use twitter to help us promote our film as we believe the use of cross media convergence can be a great asset for us. This will allow our film to develop more interest if we are able to get it trending or mentioned by higher authority figures in the community. Millions of people use this social media site daily and we feel this could be a way of getting our film more "hype" increasing our following and viewing ratings. However, like Youtube this site is over-saturated making it harder to do this.

Hunger Games 2 twitter account

We took inspiration from films such as the hunger games to attempt to promote our film using twitter. Shown on the left is the HungerGamesUK twitter account. This allows them to interact with their audience and display upcoming events that they feel their following should be aware of, such as trailers. This also allows them to develop interest for these events making them more known. The hunger games shows that this can be successful in promoting a film as they have over 80 thousand people following their account and watching out for their tweets.

#CatchingFire

Here on the right is another example of the hunger games success in promoting their film. They have their second film Catching Fire trending on twitter, meaning that everyone who follows someone that tweets mentioning the hunger games or using the hash tag #CatchingFire, will see this and research the film, take note of the film or even re-tweet or tweet about the film themselves for their followers to see. This shows that interest for the film can spread to many people in a short period of time. This is especially effective when figures of high authority and people with many followers in the community tweet about the film, as their vast following will see the tweet and they may tweet about it allowing even more people to take note of the film and so on, which can encourage a huge amount of interest for the film to develop.